What system is the GP using? That's one of the most important questions you must ask as a limited partner. There are many available investor portals now, and there is just no excuse for syndicators or general partners not to provide regular, timely, accurate, and transparent reporting to their investors or LPs. An investor portal will help you do that and scale your business efficiently.
Today's episode highlights the benefits of using an investor portal like Juniper Square. Our guest, Brandon Sedloff, will discuss how they provide the interface that a limited partner needs for transparency, leading to outsized investment returns. Listen now to learn more about the benefits of automation and streamlining processes in the real estate industry.
Key Points from This Episode:
"We believe that transparency leads to outsized investment returns as well." [00:05:41]
"And one of the big takeaways is that the vast majority, not surprisingly, of LPs are more likely to reinvest with a manager when their information is provided to them in a timely manner." [00:07:56]
"You don't want to be in a place as a general partner, where your business is limited by your ability to find great people and not limited by your ability to access capital or put that capital to work by finding great off-market deals." [00:16:12]
About Brandon Sedloff
Brandon has two decades of real estate and relationship management experience with a focus on scaling teams and businesses focused on the intersection of technology, real estate and investing. Currently, Brandon leads Institutional Reporting for Juniper Square. Institutional Reporting by Juniper Square is a leading solution focused on streamlining the institutional reporting process for institutional GPs and LPs. Brandon joined Juniper Square in 2016 as the Founding SVP of Sales, where he was responsible for leading the revenue teams. He scaled the sales org from 1 to a team of nearly 100 colleagues across sales, business development, solutions engineering, revenue operations and enablement.
Juniper Square is transforming the private funds' industry with easy-to-use software and solutions that streamline fundraising, investment operations and investor reporting. Juniper Square is trusted by over 1,000 GPs who use Juniper Square to manage over $1.5T of real estate.
Before Juniper Square, Brandon was Global Head of Corporate Development at the Urban Land Institute (ULI), a global real estate research and education institute. At ULI, Brandon was the founder of ULI's real estate + technology initiative bringing together real estate owners, operators, REITs, and investors with technology companies working to evolve the real estate industry.
Early in his career, Brandon spent nearly seven years in Hong Kong. He was Head of Asia Pacific Real Estate for GLG (formerly Gerson Lehrman Group) and later Managing Director, Asia Pacific at the Urban Land Institute. In both roles, Brandon was the executive in charge of helping to scale new initiatives for existing organizations.
Brandon enjoys spending time with his wife and two kids, loves to paddle surf skis and sprint kayaks (K-1s), and has a new appreciation for downwind paddling, having completed a race in the Columbia River Gorge in Oregon recently.